Position Summary: The Digital Marketing Specialist Paid Campaigns & PPC Expert is responsible for managing and optimizing Google Ads, LinkedIn Ads, and Meta Ads campaigns to drive high-quality leads and maximize return on ad spend (ROAS). This role requires strong analytical skills to interpret campaign performance data, refine targeting strategies, and implement A/B testing. […]
Conduct A/B testing on ad copy, audience segments, and landing pages to enhance performance. 2. Performance Analytics & Data-Driven Optimization Analyze Google Ads and PPC campaign data to identify trends, optimize spend...